Case study

How Reliance Aircraft rebuilt its website for airline-grade buyers

A single platform that brings together three companies, separates commercial and military buyers, and makes requesting a quote effortless.

Visit relianceaircraft.leadsure.co

  • 3 in 1

    Three companies under one brand

  • 2

    Buyer paths: commercial and military

  • 4

    Credentials up front: AS9120B, ISO 9001, FAA and Honeywell

Reliance’s business had grown into three companies serving commercial and military buyers. Their website hadn’t kept up. We rebuilt it around how airline and defense procurement teams actually choose a supplier.

Reliance Aircraft homepage after the rebuild
Reliance Aircraft homepage before the rebuild
Reliance Aircraft homepage, before and after. Drag to compare.

Challenge

A website that hadn’t kept up with the business

Reliance, Suncoast Landing Systems and Nav-Com Services each serve commercial and military buyers, and the website needed to show the full range of what they offer. Asking for pricing meant finding the contact page.

For a company whose buyers demand certified quality and full traceability, the website needed to signal that same standard from the first click.

Solution

What we built

1. One platform, three companies.

Reliance, Suncoast Landing Systems, and Nav-Com Services now live under one clear brand experience, so buyers understand the full range of support Reliance offers.

2. Separate paths for commercial and military buyers.

Each audience goes straight to the parts, repairs, and services relevant to them, instead of sorting through everything.

Reliance Aircraft commercial page after the rebuild
Reliance Aircraft commercial page before the rebuild
The commercial aviation page, before and after. Drag to compare.

3. Credibility up front.

AS9120B and ISO 9001:2015 certifications, FAA AC 00-56B accreditation, Reliance’s status as an Authorized Honeywell Channel Partner, and the airlines and operators they support are all visible and verifiable, with certificates available to download.

Reliance Aircraft quality page after the rebuild
Reliance Aircraft quality page before the rebuild
The quality and certifications page, before and after. Drag to compare.

4. A simple quote request.

Buyers can request a quote from anywhere on the site in a few clicks.

Reliance Aircraft quote request page after the rebuild
Reliance Aircraft contact page before the rebuild
Before: the contact page was the only way to ask for pricing. After: a dedicated quote request page. Drag to compare.

5. An updates hub.

Projects, events, and aviation news show an active, growing company, and give search engines fresh content to index.

Results

What changed for Reliance’s buyers

  • They see the full range of Reliance’s parts, repairs and services under one brand.
  • Commercial and military buyers each go straight to what’s relevant to them.
  • Certifications and accreditations are visible and verifiable, with certificates to download.
  • A quote request is a few clicks from any page, not just the contact page.